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South Central Wisconsin MLS DataPortal

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PDF 

October 2024 - Market Overview

Monthly Summary Report on the SCWMLS residential market.

Market Activity/Market Pricing/Buyer Demand/Inventory

Data Tools

Know your market with customized, real-time data

by region, county, city, zip code, property type, or price range.  A separate report is available for land above.

Support your decisions with "property-level" infographics & real-time market data at each stage in your transaction.

MORE DASHBOARDS

Find buyer/seller opportunities now within the geographies and price ranges you serve.

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Glossary

Glossary

Median Sale Price-   The median value for all Closed Price amounts in a given month.  This calculation is preferred over "average" as it may reduce skew in smaller data sets when outliers are present.

Days on Market-  The number of days a listing is on the market, as defined by MLS business rules.  Generally, calculated from list date to pending date.  Median value is used exclusively for this metric.

Total Building Size-  The total finished square footage (SqFtTotal) of the structure (per RESO data dictionary).

Average % Closed Over Asking Price-  This value is calculated for each sale as (Closed Price-List Price)/List Price.  An average of all values in a given month is provided to measure the strength of buyer demand in the market.

Months of Supply-  This value is calculated as Current # of Active Listings/# of Sales in the previous full month.

$/SqFt-  This value is calculated as Close Price/Total Building Size.

# of New Listings- A count of all properties with a Listing Date notated in a given month (regardless of current status)

# of New Pendings- A count of all properties with a Purchase Contract Date (sometimes called Pending Date or Contract Date) notated in a given month (regardless of current status)

FAQ​

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What is the SCWMLS DataPortal?

SCWMLS DataPortal is a data and reporting platform designed to provide you with real-time access to information and insights on your local real estate markets.

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Why might I use this platform?

The platform allows you to quickly gather and report on key data for your local real estate market and explore larger trends across the SCWMLS market area.  The tools make it easy to grab the data you need to support your transaction and communicate it in a simple, visual way for your client.​  

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How might I use the SCWMLS DataPortal?

  • Content for listing presentations 

  • Data for negotiating

  • Setting expectations with clients

  • Validating a gut feeling with supporting data

  • Infographics for marketing material

  • General market knowledge

  • Printed reports for open houses

  • Snapshots for social media posts

  • Snapshots to reconnect with prospects

  • Market Reports 

 

 

 

The Data​

Where does the data come from?

All data is streamed in real-time via the SCWMLS data feed into all reports in the system.

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How often is the data updated?

Typically, new listings, sales, or pending transactions are updated daily into the reports (although only several dashboards in the "Dashboards" tools are set to show daily/weekly data).  

 

When is the data for the previous month complete?

 

Although data updates in real-time, often times sale records input into SCWMLS from the previous month may still trickle in a week or 2 into the following month.  For this reason, it may be most accurate to wait until the first week of the month has passed to grab those market reports from the system.

What if data totals do not match those I see from other tools I use?

 

In some cases,  total counts may differ slightly from those in other sources.  This is usually due to the specific property subtypes included in each systems count or by certain filters SCWMLS applies to eliminate records that may not be reflective of the larger market(i.e. transfers for $1 or large $ outliers)  These situations will show a slight discrepancy in final counts but will not significantly influence larger market trends.​

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What if I have a question about a specific calculation or piece of data?

Any specific questions can be directed through the support contacts on this page.

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Using the Portal

 

Can I use the data in my own marketing or reports?

 

Yes.  

How can I export the data?

A "download" button is available on all dashboards and reports to allow you export to PDF.  Some reports may take up to 15 seconds depending on size.

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A simple screen grab is easiest if you would like to clip particular element from the dashboard.  This can done on Mac (Command + Shift+4)  or PC (Windows + Shift +S).

Can I export the raw data to manipulate on my own?

Yes, each table or graph will have a triple dots button on the upper left (or simply right-click the graph) which will provide the option to export to CSV, Excel, or Google Sheets.

Can the portal be used on a mobile device?

The dashboards are not currently optimized to run searches on mobile. 

However,  both market reports and dashboards are sized for a perfect fit to be read and viewed on your device.

Simply drag/paste the content into email or your messaging app to send by text. 

​​​​​​​​Can I resize the portal for easier viewing on my screen?

Yes,  "full-screen" mode is preferred viewing option for most users. 

This can easily be switched with the "Control-Command-F" keyboard shortcut.

Does the platform work on all browsers?

All dashboards and reports should function as intended on all of the most popular, newer browsers.  Chrome, Safari, etc.  If there is an instance where something appears to be not fitting/functioning correctly check to make sure you have the latest update completed.  When Chrome or Safari is also available,  it is recommended to use those as your primary browser when accessing the system.  

What if the portal seems to be loading slowly?

As some queries are running large amounts of data,  we have noticed that minimizing the number of windows you have open or simply restarting your browser can speed up certain dashboards significantly.

FAQ
Intro Video
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